Oct

31

Is Creepy In?

October 31, 2006 | Leave a Comment

It’s been over a year since Charles Schwab (SCHW) introduced their “Talk to Chuck” campaign, and I believe the results are mixed. Additionally, it’s only been five months since HP (HPQ) launched their “The Computer is Personal Again” campaign and I have no idea how it’s doing. What I do know is that they both [...]

Sep

11

Apple: Keeping Things Simple

September 11, 2006 | 1 Comment

Thousands of blogs and news sites are trying to guess what Steve Jobs will unveil at the Apple’s (AAPL) Special Press Event in San Francisco tomorrow. A new wide screen video iPod… a movie download service to complement the new iPod… the new iPhone… whatever it is, one thing for sure, Apple will not disappoint. [...]

Jun

19

In Advertising… simple is best.

June 19, 2006 | Leave a Comment

In this crazy overstimulating world we live in… simple is best.  I’ve always been a fan of simple things, and I’ve always been a big fan of simple advertising. Nothing beats a clear, concise message in readable fonts and contrasting colors.  If your can’t read it… then your customer probably won’t buy it. For some [...]

May

25

Bank of America: Keep the Change

May 25, 2006 | 1 Comment

Traveling home from a meeting on a crowded New York City subway car, I got a glimpse of an advertisement placed above the door.  The ad displayed a number of coins standing on their edge with the accompanying slogan "Keep the Change".  Nowhere on this ad was the name of the company nor its contact [...]