Mar

26

Wikipedia: The Ultimate Marketing Tool

March 26, 2007 | Leave a Comment

Borat the movie, was released this weekend and topped the weekend box office with record-setting ticket sales of $26.4 million in the U.S. and Canada at only 837 theaters. A quick Google search for Borat first brings up the Unofficial Borat Homepage and then a Borat listing in Wikipedia. Wikipedia? Is Borat so important to [...]

Feb

1

Wal-Mart: The times they are a-changing’…

February 1, 2007 | Leave a Comment

Under the reign of David Glass, Wal-Mart (WMT) invested in technology that would let them run the world’s largest retailer from the once small town of Bentonville AR. This  technology allowed them to optimize the profit per square inch of every corner, every shelf and every peghook in the store. Clipstrips added to this profitability [...]

Sep

11

Apple: Keeping Things Simple

September 11, 2006 | 1 Comment

Thousands of blogs and news sites are trying to guess what Steve Jobs will unveil at the Apple’s (AAPL) Special Press Event in San Francisco tomorrow. A new wide screen video iPod… a movie download service to complement the new iPod… the new iPhone… whatever it is, one thing for sure, Apple will not disappoint. [...]

Jun

15

Shopping Carts: location… location… location…

June 15, 2006 | Leave a Comment

If you own a retail store or manage one, and want a simple way to increase sales read on… One of my favorite business books is “Why we Buy?” by Paco Underhill. Though some may say it contains a lot of “basic” observations, most of us don’t have the time to observe our customers, and [...]