Jun

22

The Expert on Search Engine Marketing

June 22, 2006 | 1 Comment

I only know two things about search engine marketing: 1) I don’t know much. 2) I know the expert. Recently, I was fortunate enough to attend a live seminar given by Mike Moran, one of the authors of: Search Engine Marketing, inc. Mike is an IBM (IBM) Distinguished Engineer and the Manager of Site Architecture [...]

Jun

19

In Advertising… simple is best.

June 19, 2006 | Leave a Comment

In this crazy overstimulating world we live in… simple is best.  I’ve always been a fan of simple things, and I’ve always been a big fan of simple advertising. Nothing beats a clear, concise message in readable fonts and contrasting colors.  If your can’t read it… then your customer probably won’t buy it. For some [...]

Jun

15

Shopping Carts: location… location… location…

June 15, 2006 | Leave a Comment

If you own a retail store or manage one, and want a simple way to increase sales read on… One of my favorite business books is “Why we Buy?” by Paco Underhill. Though some may say it contains a lot of “basic” observations, most of us don’t have the time to observe our customers, and [...]

Jun

14

Frigidaire customer service makes up for frigid reseller

June 14, 2006 | 1 Comment

I’m a firm believer in Customer Service… always have been. Like many consumers, I remember bad Customer Service experiences and I don’t patronize those establishments anyone. I know it’s not fair, but bad experiences seem to be remembered more than good experiences… that’s life. Additionally, retailers need to remember that the sale doesn’t end when [...]

Jun

13

Elmers Packaging: Blurry is bad

June 13, 2006 | Leave a Comment

If your product is sold in the retail market, then you probably know how important packaging is… if you don’t, you’ve come to the right place. Your product is competing with others for shelf space and consumer attention. Every detail counts; size, color, copy… any one of these things can change a consumers mind; in [...]